Apple is really trying to take over the world yo!!!!
In order to challenge Pandora, Apple is seeking licensing deals that allow more flexibility for listeners since Pandora currently relies on a “compulsory license” that limits it’s listeners. Apple is also pushing for earlier access to new releases.
Greenfield went on to add, “If Apple offers a radio product, it will be far superior to anything else on the market. They’re seeking direct licenses to avoid all the restrictions that come with a compulsory license.”
What are your thoughts on Apple’s latest move? Could you see yourself dropping Pandora for Apple’s streaming-radio play?