Listen Up: Apple Streaming-Radio Service Coming Soon, Will Compete with Pandora

Apple is really trying to take over the world yo!!!!

Apple has reportedly intensified talks with major music labels regarding an interest in starting an advertising supported streaming-radio competitor to Pandora, by early next year.

In order to challenge Pandora, Apple is seeking licensing deals that allow more flexibility for listeners since Pandora currently relies on a “compulsory license” that limits it’s listeners. Apple is also pushing for earlier access to new releases.

“Radio is a natural step for Apple,” Rich Greenfield, an analyst with BTIG LLC, toldBloomberg. “This helps Apple dominate in cars, where people listen to an average of two hours of radio a day.”

Greenfield went on to add, “If Apple offers a radio product, it will be far superior to anything else on the market. They’re seeking direct licenses to avoid all the restrictions that come with a compulsory license.”

What are your thoughts on Apple’s latest move? Could you see yourself dropping Pandora for Apple’s streaming-radio play?

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