Thoughts: Music, The New Frontier

Earlier I tweeted: “We are in the new frontier of the music business, the old way of thinking is becoming obsolete.” And I got a couple of followers asking me to elaborate. Well, my thought process is: now the creative entities (artists, songwriters, producers, mixers, recording engineers; etc.) have more control over the music and it’s output more than ever now. The game to be in is the independent game. The traditional way of breaking artists is becoming obsolete. If you have a hit record, now you have the means to get it to the public virally. This whole game is going viral and yet the older regime of the game is still holding on the old way of thinking. People still believe that you NEED to be signed to a label when the truth is, even when you sign to a label, they are going to expect YOU to get YOU hot anyway. The first questions they’re going to ask are: “What is your twitter follwing looking like?” or “What’s your youtube following looking like?” And they don’t have an understanding of new media at all. If they did, the way that they go about breaking artists should be different. Why am I paying so much money to get my song played on the radio when the majority of people are now discovering new music online? Why am I paying so much for a video when there are artists who are gaining momentum without having to spend a 10th of what the labels spend? And finally, why am I paying so much to get the record mixed and mastered when it’s going to be reduced down to mp3 form and the compression on it is going to make sound like every other record. My point is: WE HAVE THE POWER. The creative people have the power! So let’s execute it. Stop sitting around and hoping for a label to sign you or for a producer to discover you. Get on your grind and put your music out there to the public. Sure, it’s not sexy but in order to get to the sexy you have to work and by work that means more than just making the record. Do your research, get online and find out ways to market and promote your music. Move into the new frontier of music.

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5 thoughts on “Thoughts: Music, The New Frontier

  1. Bruh, I’m glad an established artist (that’s what i consider you for your multiple contributions to the game) came out and said it. I’ve been telling people this for the last three years – at least. You hit EVERY point. One day they’ll listen. Thx

  2. I think that it’s true. I’m a closet song writer I find it kind of daunting. It’s harder to break something new when what’s hot is usually what’s popular already but reworked. I need to work on learning the art of producing and not just writing. However on the plus side more authentic talent is making its way out there instead of a record exec rushing a pretty face to a studio.

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