When I think of pop music, I think of what pop actually stands for which is “popular”. So lets take that word popular and define it. Popular (adj): liked, admired, or enjoyed by many people or by a particular person or group. Now my question to you is, Is that a genre? Is that one particular sound? When I look at the billboard Hot 100 chart (which is the pop chart), I see all styles of music on there. I see rock, rap, r&b, dance, gospel, and country. So when an A&R tells me that they need a pop smash, I always have the confused look. Like, to me “We Belong Together” is an R&B song, “Burn” is an R&B song but these songs ended up being big pop records. To me pop music simply means when your record is able to crossover to a more broad audience. “Crank That” by Souljaboytellem is a rap record but it also went pop. To me that’s what songs do “go pop”. I don’t think we intentionally try to make “pop” music because how can you make “pop” if no one has heard it yet to make it popular? So my advice to executives when they are describing what they need, instead of saying we need a pop smash, say we need a record that can crossover. We shouldn’t compromise what we do as artists and creative people. Let’s continue to make music that touch people and the joints will “crossover”.
God. Love. Life. Music.